Dear Daniel,
Thank you for designing the interesting case - the framework you provided is also very to-the-point.
I have a question about the framework though: In my framework, products ("If our products can be appealing to the target group") and dividends (a profitability analysis to calculate the dividend…) are included, which I find relatively important to consider. Yet, in your framework, you rather highlighted marketing, and do not have a financials part for the dividend.
I am interested in your rationale while you were structuring the framework. (My own assumption on the dividend part: Is it because our client does not specify on a financial goal + the cases seems very strategic?)
Cheers,
Tian