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Product differentiation as entry strategy

Roland Berger case: Light on!
New answer on Jan 03, 2020
2 Answers
2.8 k Views
R (Mck Final round)
Skilled
asked on Jan 03, 2020
Been through Bain Final Round

Looks like all market entry cases are 2-stage problems: market assessment followed by entry strategy. In this case, the pinnacle appears to be the differentiation of products in different markets. Therefore, isn't it better to be classified as an entry strategy, rather than forced into the assessment stage?

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Luca
Expert
Content Creator
replied on Jan 03, 2020
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

Hello Robin,

Differentiation of products is part both of "market assessment" and "entry strategy". In the assessment phase is important to understand how the products already present in the market are different from yours and if you can have any competitive advantage. In this phase you usually decide if you should enter the market or no.
The "Entry strategy" is the synthesys of this analysis, choosing the strategy and products you should enter each market with.

Does it make sense to you?

Best,
Luca

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R (Mck Final round) on Jan 03, 2020

Hi Luca, It makes perfect sense.

Antonello
Expert
Content Creator
replied on Jan 03, 2020
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi Ronnie,
you are right, you can include it even in the entry strategy valuation.

Best,
Antonello

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R (Mck Final round) on Jan 03, 2020

Hi Antonello, Thanks.

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