Consulting Consulting
Consulting Finance General
Login Sign up for free Sign up for free
Consulting Finance General
Community
Meeting Board
Consulting Q&A
Interview Partner
Premium Membership
Coaching
Coaches
Coaching Packages
Consulting Q&A
Resources
Case Interview Basics
Case Library
AI Casebot
Tests & Guides
Mental Math Tool
Stress Questions
Drills
Video Tutorials
Brainteaser
Career
Employers
Career Events
Consulting Jobs
Consulting Blog
Sign up for free
Login
Community
Meeting Board
Consulting Q&A
Interview Partner
Premium Membership
Coaching
Coaches
Coaching Packages
Consulting Q&A
Resources
Case Interview Basics
Case Library
AI Casebot
Tests & Guides
Mental Math Tool
Stress Questions
Drills
Video Tutorials
Brainteaser
Career
Employers
Career Events
Consulting Jobs
Consulting Blog
Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Interview Partners to connect and practice with!
Meeting Board
Consulting Q&A
Interview Partner
Premium Membership
Back to overview
StanS
on Jun 26, 2020
Global
I want to receive updates regarding this question via email.

Help needed!- Framework for New Product Intro Strategy

Hi Folks, I am working on a case where the company had decided to design & develop a product (now ready), now I have inform " how can we introduce the product in the market" a.ka. what should be the go-to-strategy.

This is the framework/Tree branches I have come up with: ( please share your thoguths - I'd like to improve/modify to know how this level of product intro framework should work, as I have just begun using these frameworks) 

1) What is the Market Size:

- $$ Value  

- What are the drivers of the growth?

- What stage is the market in?

2) Who are the customers/Segments?

- Corporate (what type of corporates)

- Non-corporate (who are they & why do they need this product)

3) What is our offering include?

- Hardware (How does it stack up against competition)

- Software (How well does it stack up aginst competition)

4) What are the competition offerings?

- What is the competition ( Direct & Indirect)

- How does the competition position their offerings? (how can we distinghuish ourselves)

5) Reaching the customer

-  What are the exisiting distribution/promotion channels

- Can we create a new one?

6) Pricing ( do I need to add this?)

Thanks in advance for your help!!

Stan

3
2.0k
12
Write an answer
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Ian
Coach
on Jul 03, 2020
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

I think it's pretty good.

However, you have to remember that it totally changes based on the prompt.

What industry are we in? Where are we located? How big are we as a company? Have we done this before? What is our objective in introducing this product (i.e. is it to grow profits. revenues, market share, etc.)? Is this a new product in a new market? Or a new product in a market we know about?

^Answers to all the above totally change your focus, and therefore change your framework!

1
Contact coach
0 comments
Clara
Coach
on Jun 29, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

This is the typical go-to-market case. If you look by that name, you will find plenty of examples and tricks for these family of cases. 

Cheers, 

Clara

0
Contact coach
0 comments
Deleted
Coach
on Jun 29, 2020
FREE 1st session in November | From Lawyer to MBB | Top in FIT | 10x your structuring skills | Message to get Free Prep Checklist

Hi,

I would suggest that you should use the following framework:

DESIRABILITY

  • target customer segments
  • acquisition and service channels 
  • product 

FEASIBILITY

  • organizational structure
  • processes 
  • people and human capital

VIABILITY 

  • breakeven analysis 
  • risks involved (PESTEL)

Best,

Anton

0
Contact coach
0 comments
Sign up for free to read all answers.
Sign up for free to read all answers.
Yes, I would like to be informed about new content, exciting jobs, relevant events, and selected employers.
By creating an account, I confirm that I agree to PrepLounge's Terms of Use. Please read our Privacy Policy.
Sign up with
You already have an account? Log in here.
Similar Questions
Consulting
Question about
Case Interview Basics Article
Using the Issue Tree
on Sep 12, 2024
Global
4
800+
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
48
4 Answers
800+ Views
+1
Consulting
How to improve framework creativty
on Oct 18, 2024
Global
3
900+
Top answer by
Florian
Coach
1400 5-star reviews across platforms | 600+ offers | Highest-rated case book on Amazon | Uni lecturer in US, Asia, EU
58
3 Answers
900+ Views
Consulting
Just did the Mckinsey Solve Game (January 2025) - got some questions/insights
on Apr 24, 2025
Global
5
4.3k
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
43
5 Answers
4.3k Views
+2
Top Answer by
Ian
Coach
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success
To coach profile
Related Article
Issue Tree
The Issue Tree is a valuable tool for analyzing the causes of issues during a case interview. When faced with a complex issue, the Issue Tree helps you break it down into its components. By focusing on the most urgent aspects and employing a hypothesis-driven approach, you can progress more quickly—a skill highly valued in consulting. 🚀🔎 In this article, you'll learn how to effectively use the Issue Tree, understand the differences between problem-based and solution-based trees, and how to leverage this technique to excel in your case interviews. Problem-Based Tree vs. Solution-Based TreeIn case interviews, two main types of Issue Trees are utilized:Problem-Based Tree: This helps you identify and understand the root causes of the issue and why it occurred in the first place.Solution-Based Tree: This is used to develop recommendations and clarify how the issue can be resolved.Ensure that the issues are MECE (mutually exclusive, collectively exhaustive). Otherwise, it will be challenging to address each area effectively. Use a hypothesis-driven approach to tackle the most significant issues first (see Pareto Principle).In consulting, the preferred approach is "answer-first" or "results-first." This involves starting with the main solution or conclusion and then working out the rationale. This is closely related to the Pyramid Principle.💡 Prep Tip: Practice these and other essential frameworks with our drills!
View article
Related Product
Prepped and Primed 3
5.0
31 reviews
USD 1,478
USD 1,185
More information
Related Case
Expert case by
Ian
Bain + BCG - Hot Wheels WITH VIDEO SOLUTION
4.6
13.2k times solved
Intermediate
Candidate-led
Open case
Similar Questions
Consulting
Question about
Case Interview Basics Article
Using the Issue Tree
on Sep 12, 2024
48
4
800+
Consulting
How to improve framework creativty
on Oct 18, 2024
58
3
900+
Consulting
Just did the Mckinsey Solve Game (January 2025) - got some questions/insights
on Apr 24, 2025
43
5
4.3k
Everything for Your Career
  • Interview Coaching
  • Q&A
  • Interview Partner
  • Mental Math Tool
  • Interview Drills
  • Stress Questions
  • Blog
Everything for Your Career
  • Interview Coaching
  • Q&A
  • Interview Partner
  • Mental Math Tool
  • Interview Drills
  • Stress Questions
  • Blog
Popular in Consulting
  • Case Library
  • Meeting Board
  • Case Partner
  • Case Interview Basics
  • Case Interview
  • Consulting Q&A
Popular in Finance
  • Finance Q&A
  • Interview in Investment Banking
  • Investment Banking Salaries
Popular in Consulting
  • Case Library
  • Meeting Board
  • Case Partner
  • Case Interview Basics
  • Case Interview
  • Consulting Q&A
Popular in Finance
  • Finance Q&A
  • Interview in Investment Banking
  • Investment Banking Salaries
Consulting and Finance Employers
  • RWE Consulting
  • Whiteshield Advisory
  • All Employers »
About PrepLounge
  • For Companies
  • For Universities
  • For Coaches
  • About Us
  • Career
  • FAQ
© 2012 PrepLounge
Our servers are powered by electricity from renewable sources.
  • Cookies & Privacy
  • Terms & Conditions
  • Imprint
  • Sitemap
  • Contact
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely
Submit feedback
Thanks for your feedback! Your opinion helps us make PrepLounge even better.
Close Close and keep on prepping
Want to leave already?
After your registration you have free access to:
12 mock interviews with peers
360.000+ peers in our community
36 exercises (incl. structuring drills, mental math, brainteasers and more)
Video tutorials
Video case solutions
Sign up for free
Questions or Feedback?
Select category
  • Select category
  • General Feedback
  • Case Interview Preparation
  • Coaching
  • Technical Problems
  • Other
Your name
Your email address
Cancel