Ex-Accenture Strategy Consultant, Career Coach (5yrs)
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McKinsey PEI - Personal Impact

Anonymous A

Hi there,

in 3 weeks I have a McKinsey interview for an internship during my masters degree in Germany. I have already a lot of experience with cases, but fell unsure about the Personal Experience part.

I think my stories for Drive and Leadership are good, but I have problems with the "Personal Impact" part. For example I am part of a student initiative and at the start of the year I convinced a lot of people to join, although the initiative is still new and has not a lot of members yet. Would this be fitting or is it more about convincing a single person to change their behaviour or how can I understand what is really wanted. Personal Impact can mean so many different things in my opinion.

Maybe someone has an example for me or some advice.

Thanks a lot.


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replied on 05/23/2017
Ex-Accenture Strategy Consultant, Career Coach (5yrs)


I will tell you a little trick here, structure is important in any personal stories but also remember that we are human and recruiters listen to the same structure and more or less same answers every day.

My tip is to turn your question on its head - are the 3 reasons part of a story, that can get an emotional response? I strcture the answers around a story. I will give you my example to help you understand - I talk about my relentless need to be challenged that goes way back to living in Ukraine and starting a business selling pens and Britney Spears stickers.

The more 'colourful' and personal - the more the story is memorable. I don't know what your 3 reasons are, I have not heard the answer, but I always have this filter when I approach interviews:

  1. What is the main point I am trying to make (in my case, that as an industry - strategy is well suited for my personality)
  2. Is the story interesting / engaging / can get emotional response (I bet you still remember mine)

Hope this helps and good luck!

replied on 05/23/2017
Ex-Bain consultant who cracked interviews at McK, BCG, Bain

Hi there,

Your stories should be dynamic and interesting. Make sure it's not boring, like "nobody wanted to join, but I convinced them and everything was fine". Introduce some drama, and showcase how YOUR actions led to a positive result.

Just as a reminder of the PARADE method:

P roblem
A nticipated Consequence
R ole
A ction
D ecision-Making Rationale
E nd-Result
(source - caseinterview.com)

I usually tend to advise candidates of the more straightforward STAR method:

S ituation

T ask
A ction
R esult

Remeber that Action should be about 60-70% of your answer.

Good luck!

Yusha replied on 05/16/2017

I strongly recommend you to read the PARADE method for PEI. You will be able to easily structure your stories and add more layers while you are sharing your uniqueness.

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