expert
Expert with best answer

Sidi

100% Recommendation Rate

297 Meetings

1,761 Q&A Upvotes

USD 319 / Coaching

McKinsey experts - Language question

Anonymous A asked on May 09, 2018

Hi

what do McKinsey consultants call the issue tree first level? Buckets? Branchses? Drivers? Areas? Other?

Is there any other McKinsey terms or lingo to use that would make the interviewer feel more comfortable?

3 answers

  • Upvotes
  • Date ascending
  • Date descending
Best Answer
Sidi
Expert
replied on May 09, 2018
McKinsey Engagement Manager & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 90+ candidates secure MBB offers
Book a coaching with Sidi

100% Recommendation Rate

297 Meetings

1,761 Q&A Upvotes

USD 319 / Coaching

Hi!

the terminology (Branches, Sub-branches, drivers, levers etc) will not move the needle here (and there is no standardized nomenclature catalogue in McKinsey). What is far more important to put the interviewer at ease is to be crystal clear on the description of your driver tree and how all the elements/branches relate to each other. At the lowest (most granular) level, you will in most cases define a set of measures („levers“) by means of which the outcome can be influenced in one or another direction. Again - clear communication and „MECEness“ of the tree are crucial - not the nomenclature.

Cheers,

Sidi

Vlad replied on May 09, 2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School
Book a coaching with Vlad

97% Recommendation Rate

346 Meetings

4,798 Q&A Upvotes

USD 319 / Coaching

Hi,

Basically, these are all the names for the same thing. I use the following approach:

  • Branches when I have an issue tree structure
  • Buckets / areas - when I make a broader structure of 3-4 blocks
  • Buckets of ideas in creativity questions
  • Drivers - when it is basically the driver (e.g. real estate drivers - cheap loans, growing economy, etc)

Best

Best

Francesco replied on May 09, 2018
#1 Expert for Coaching Sessions (2.300+) | 1.000+ Reviews with 100% Recommendation Rate | Ex BCG | 6 Years Coaching Experience
Book a coaching with Francesco

100% Recommendation Rate

2,326 Meetings

2,509 Q&A Upvotes

USD 319 / Coaching

Hi Anonymous,

buckets, branches and areas would all be fine. What is more relevant is that you distinguish between the terminology in the first and in the second level, as if you use the same terminology for both, it will be more difficult for the interview to follow in your structure. As a general rule, I suggest to candidates to call “Areas” the first level and “Steps” the second, in order to have the two levels clearly defined.

Best,
Francesco

Related BootCamp article(s)

Case Studies

The case study is the most important element of the case interview, which you'll have to nail in order to get into strategic consulting. Here you can learn the specific skills and concepts necessary to solve them.

Related case(s)

McKinsey Questions

Solved 31.2k times
4.5 5 829
| Rating: (4.5 / 5.0) |
Difficulty: Intermediate | Style: Fit interview | Topics: Personal fit

Tell me of a situation where you had an opinion and no one seemed to agree with you. What was your goal when you decided to join university / work / clubs / a sports team? Did you have a goal that you were not able to reach? What did you do? What do you want to be remembered for and how are you a ... Open whole case