Hi,

1) Any uncertainty you have (e.g. b2b/b2c, units, timeframe, geographical scope etc). If it is part of the regular - it'll start as the regular case

2) You take a minute, make a structure and then you fill from the bottom in by asking for data / making assumptions

3) If it's a standalone case - you should be using more segmentations. If it is a part of the bigger case - should be using more 80/20, capacity / occupancy, peak / off-peak approaches

Here is more advice:

t's less about different types of the problems but rather about the tools that you use:

1) First of all, there are **2 ways to structure market sizing:**

- Formula - basically a math formula to come up with a solution. The problem with the formula is that it is easy to forget something or get lost.
- Tree - same as with regular cases you build a tree. A very simple example: you need to calculate the number of dogs on manhattan. A number of dogs = share of households having a dog * # of households. # of households = population / average household size. In the end, you'll have a pyramid where you have to fill the numbers on the base of the pyramid. This approach is much easier and help you track all the numbers

2) You should **learn the key market sizing techniques:**

- Making assumptions based on personal experiences (Use the example of your house where out of 100 apt-s 10 have dogs)
- Adjusting numbers (NY is a busy city thus fewer people have dogs)
- Sanity check - try to apply your calculations to the real environment
- etc.

3) You should **learn the key tools:**

- Using age even age split (suppose life expectancy is 80 years. Assuming even age split we have 4 mln people in US of each age)
- Using 80/20 split (suppose 20% people earn 80% wealth and the average salary is xx...)
- Using approximations (Length of NY-SF flight and plane speed to calculate US length)
- etc.

4) Learn **key numbers: **populations, gas price, gas consumption, Boeing speed and nmber of seats, average salary, # of gates in the airport, GDP growth rate, inflation, etc.

5) **Practice 10-15 cases** and you'll be fine. Almost all casebooks have good market sizing examples and the solutions

Feel free to PM for clarifications

Good Luck!

.Hey Jacob, good structure! I would like to point out two things though: 1. the demand of newly furbished households were not considered. 2. the commercial sector has not been included. It is more complicated but I think it might be able to be estimated based on typical restaurants sizes and number of chairs,