Market sizing in the case

Question

Market sizing in the case

MBB 1st Round Case - Hazella Light

New answer on Mar 19, 2023

3 Answers

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Dominika

Premium

asked on Mar 18, 2023

2 YOE at Tier 2 Consulting, 4 YOE in the Industry

Hi everyone,
could you please tell me where 5.6 jars consumption per household per year comes from? I didn't see it as an additional information…

Jars per year = 1.8m * 5.6 = 10,080,000 jars/year

Number of jars bought per year per household (3)

I would be grateful if you could help me understand this number (5.6).

Best regards,
Dominika

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Answer 1

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Hagen

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replied on Mar 19, 2023

Ex-Bain and interviewer for 7+ years | >95% success rate | mentor and coach for 6+ years

Hi Dominika,

I think this is an interesting question that may be relevant for many people. I would be happy to share my thoughts on it:

First of all, I completely understand that it might be irritating to understand where the 5.6 jars/year come from since the case study seems to lack guidance at this point.
While distributing the population into the different customer segments seems logical, estimating the frequency of purchase would require additional information, which essentially is the method for calculating the weighted average of 5.6 jars/year.

If you would like a more detailed discussion on how to best prepare for your upcoming interviews, please don't hesitate to contact me directly.

Best,

Hagen

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Answer 2

Francesco

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replied on Mar 19, 2023

#1 Coach for Sessions (4.000+) | 1.500+ 5-Star Reviews | Proven Success (➡ InterviewOffers.com) | Ex BCG | 10Y+ Coaching

Hi Dominika,

Thanks for solving my case! In terms of your question:

Q: I would be grateful if you could help me understand this number (5.6).

As mentioned by Ian, you can find how the number is calculated from the table in Part 3 of the case:

Please note that this is a possible estimate, therefore your estimate could be different from the one reported.

Best,

Francesco

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Answer 3

Ian

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replied on Mar 18, 2023

MBB | 100% personal interview success rate (8/8) and 95% candidate success rate | Personalized interview prep

Hi Dominika,

It comes from the weight average of the estimates!

Remember though, you should not have gotten this answer….because…everyone will estimate differently!

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