i wonder whether my issue tree is good:
Background: Your client is the local government of one countries in Southeast Asia. They are considering launching free WIFI in CBD area. Originally the stores have their own network. It won’t have access to personal information.
- objective
- evaluate this option
- Non-Financial side of this option:
- Public value:
- bring benefits to citizen
- for future use, eg. traffic planning, google map app
- Commercial usage. eg. advertisements from merchants (I am worried future use might have overlap with commercial usage)
- Risk（i am concerned that the risk is not in the same dimension with the above use. usually risk should be with benefit, cost, risk）
- Public value:
- The financial side of this option: cost, funding, revenue
- Non-Financial side of this option:
- Alternatives
- Implementation
in this case, it doesn't say its objective at the beginning, would you mind talk more on non financial side?
Well, you need to break down the non-financial goal into its driving components. If for example the goal would be "reduce traffic jams by x%", then you would need to break down the effect of automated routing of vehicles, and how it depends on the penetration of vehicles that are "online". This is just a very rough random example, but it follows the same principle as breaking down profits.