there are usually two reasons why you receive feedback that your structure is not enough customized:
- You use standard wording for your structure based on conventional frameworks – the most typical one is Victor Cheng customer, product, company, competitors, without any link to the actual case. Freddy Ray provided a good example of how you can change your communication to adapt more to the actual case, customizing the words to the specific client/sector
- You do not connect with the goal when presenting the elements of your framework. Eg you say “I would start looking at the market. I want to understand the size, growth and barriers to entry of market XYZ, and also who are the customers and the competitors”. It would be better to add the reasons why you want to analyse such point connecting with the goal. Say the objective is to increase revenues, you can say. “I would start looking at the market. In particular, I would like to analyse the following elements: first, which size and growth is present – with this I will understand if there is the potential for such amount of revenues. Second which are the barriers to entry – this will tell me if it is possible at all to enter the market and obtain such revenues. Third, which is the customer segmentation and the competitor concentration – this will help me to understand how feasible it could be to reach our target amount of market share and thus revenues in this market.”
If you follow these two points, your structure should be customized enough for the case.