Hi, share your knowledge with the community!

How would you size the market for caravans in the U.S.?

Philip
Currently non-active expert
Expert
replied on 01/15/2018

Hey Philip,

There are for sure several ways of estimating that number, but a quick top down approach can be resumed in 3 steps
1. Estimate the total population of the US: ~300M (I guess it's already a bit higher by now, but this number makes calculations easier and works out as a proxy)

2. Divide by the average size of an household (which should be somewhere between 3 and 4, let's assume 4): ~75M

3. Assume a percentage of households that like/do camping at all: 50% >> ~~37.5M (I don't have any particular insight in the US, so this number might be a bit off; if you're from the US just relate to your day-to-day surrounding and experience)

4. Assume a percentage for ratio of people that actually hold a caravan: 20% >> ~7.5M (same disclaimer as before)

What really matter is you're able to come up with the process/way to get a ballpark figure, not that the numbers are exactly the right ones.

Best

Bruno

Related BootCamp article(s)

Important Facts

It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.

9 Comment(s)

Market Sizing

Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.

14 Comment(s)

Related case(s)

Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case

Nutripremium

Solved 34.4k times
4.5 5 996
| Rating: (4.5 / 5.0) |

Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products: Vitam ... Open whole case

Children vaccine

Solved 31.9k times
4.4 5 927
| Rating: (4.4 / 5.0) |

Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years. Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched th ... Open whole case

Gas station

Solved 22.9k times
4.3 5 440
| Rating: (4.3 / 5.0) |

How many gas stations are there in Paris? Suppose a friend of yours wants to open a gas station in Paris. What aspects should he consider? Open whole case

Airport taxi

Solved 14.2k times
4.7 5 1179
| Rating: (4.7 / 5.0)

Dubai Airport has decided to counter the chaos in the airport taxi service by commencing a bidding process to assign airport taxi services to 3 operators only. After years of cheating passengers, black-market drivers and unlicensed cabs, the airport has had enough of the problems and is now taking a ... Open whole case