Hi, share your knowledge with the community!

How would you size the market for caravans in the U.S.?

Currently non-active expert
replied on 01/15/2018

Hey Philip,

There are for sure several ways of estimating that number, but a quick top down approach can be resumed in 3 steps
1. Estimate the total population of the US: ~300M (I guess it's already a bit higher by now, but this number makes calculations easier and works out as a proxy)

2. Divide by the average size of an household (which should be somewhere between 3 and 4, let's assume 4): ~75M

3. Assume a percentage of households that like/do camping at all: 50% >> ~~37.5M (I don't have any particular insight in the US, so this number might be a bit off; if you're from the US just relate to your day-to-day surrounding and experience)

4. Assume a percentage for ratio of people that actually hold a caravan: 20% >> ~7.5M (same disclaimer as before)

What really matter is you're able to come up with the process/way to get a ballpark figure, not that the numbers are exactly the right ones.



Related BootCamp article(s)

Market Sizing

Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.

16 Comment(s)

Important Facts

It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.

9 Comment(s)

Related case(s)

Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case

Bain Case: Old Winery

Solved 10.7k times
4.4 5 285
| Rating: (4.4 / 5.0)

You have inherited the “Old Winery” from your grandfather, a winery which has been family owned for five generations and can be dated back to the 16th century. Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in the conventional way, i.e ... Open whole case

Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion of its product portfolio. The company mainly imports goods from Chinese manufacturers but also operates its own production of cat lavatories (special b ... Open whole case


Solved 39.2k times
4.5 5 1149
| Rating: (4.5 / 5.0) |

Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products: Vitam ... Open whole case

Children vaccine

Solved 36.2k times
4.4 5 1135
| Rating: (4.4 / 5.0) |

Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years. Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched th ... Open whole case