regarding your first question, a good final conclusion should include the following:
1) Repeat the objective. This will ensure you are indeed answering to what is relevant for the case. Missing to repeat the objective is one of the most common mistakes in conclusions as can lead to answers to the wrong question/unstructured conclusion
- Example: “Our goal was to understand (i) why profits are declining and (ii) how we could increase profits by XYZ”
2) Provide an answer-first solution. You don’t have to present everything you have found in the case at this stage, only the main conclusion and its supporting factor. If the conclusion is not clear 100% as you have not analysed all the elements of your structure to derive a definite yes or no, you can provide a preliminary answer based on the elements you have identified
- After our initial analysis, we found out that profits are declining due a decrease in profits in division 1 and that, in order to increase profits, with the information we have so far it seems a good idea to enter Market A. This is based on the following reasons:
- [SPECIFIC FINDINGS 1]
- [SPECIFIC FINDINGS 2]
- [SPECIFIC FINDINGS 3]
3) Provide risks/ next steps suggestions. You should always have next steps and risks in your conclusion. If you could not reach a 100% sure conclusion since you have not covered all the elements of the structure, this is the moment to list the remaining parts you would like to consider.
- As additional elements to explore before confirming entry in Market A, we would like also to consider the following …[RISKS/NEXT STEPS]
Regarding your second question, you can show synthesis skills during the case as well. You may want to summarize the main results after a graph or math analysis, for example, referring back to the objective of the analysis, summarizing the results and proposing the next steps. This will show the interviewer proactivity and synthesis capacity at the same time.
Hope this helps,