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Anonymous A

on Apr 10, 2021

Global

How can I make a market sizing case presentation? What are the key things I should include?

Case: how many people play golf all around the world at 2PM at UK time

So I'll start with the world population is approximately 8Billion

so if we assume X of the world is our same time or has morning right now. How can I assume that percentage?

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Clara

Coach

on Apr 12, 2021

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

I would always recommend you to give it a shot and then post it here, this would help you the most.

This is a very typical market sizing case, where the key steps are:

Calculate the total population

Calculate the % of population that could be interested in this product (this could be done by clustering -the classical ones are age groups, purchaching power, etc.-)

Calculate the % of the total adressable market that any firm in particular could have -in case it´s asked only-.

Hope it helps!

Cheers,

Clara

Ian

Coach

on Apr 11, 2021

Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

Hi there,

We already suggested you give this a shot on your own...this is the best way to learn...

https://www.preplounge.com/en/consulting-forum/how-can-i-solve-this-case-through-a-market-sizing-approach-9901