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How can I make a market sizing case presentation? What are the key things I should include?

case presentation
New answer on Apr 12, 2021
2 Answers
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Anonymous A asked on Apr 10, 2021

Case: how many people play golf all around the world at 2PM at UK time

So I'll start with the world population is approximately 8Billion

so if we assume X of the world is our same time or has morning right now. How can I assume that percentage?

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Clara
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Content Creator
replied on Apr 12, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

I would always recommend you to give it a shot and then post it here, this would help you the most.

This is a very typical market sizing case, where the key steps are:

Calculate the total population

Calculate the % of population that could be interested in this product (this could be done by clustering -the classical ones are age groups, purchaching power, etc.-)

Calculate the % of the total adressable market that any firm in particular could have -in case it´s asked only-.

Hope it helps!

Cheers,

Clara

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Ian
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replied on Apr 11, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
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Clara gave the best answer

Clara

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McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
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