It's not a bad start to want to lean on ‘standard’ framework approaches that resonate with certain problem types, but great candidates go further. They do this by leaning into the specifics of the Case and for that, one needs to know more than just the kind of action the client wishes to take. It should be supported by specific information provided in the Case prompt that allows the consultant to devise a customised approach to tackle the problem.
A drawback of searching for the silver bullet, one-size-fits-al is that in the very question you have asked, I can think of several GTM scenarios off the top of my head that would not have any manufacturing component:
- For example, I could have a GTM strategy to sell specialised travel insurance to students at US-based universities going on Study Abroad programmes in certain countries in southern Europe with unique risk elements.
- Or I could have a GTM strategy as part of a partnership handling marketing and distribution of new generation, ergonomic computer keyboards where the partnership is with the OEM and excludes me entirely from the production stage of the value chain.
In these examples, the 4 categories you listed are a great starting point. However, while there are likely no manufacturing components, you would also want to add distribution channels to the mix; additional partnerships; organisational design elements (especially if the GTM would represent a seismic shift from the company's usual operations and/or if they need to exploit new technologies). And within your initial 4 categories, you would also want to make sure you are asking the right questions that have been prioritised according to the client's specific situation.
All the best to you in your Prep! :-)