Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!
Back to overview
Anonymous A
on Aug 16, 2020
Global
Question about

Does the 20% p.a. strike one as a credible return on an investment-grade wine? Why or why not?

Can someone please clarify why?

2 Answers
1.2k Views
0
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Ian
Coach
on Aug 16, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Turns out wine has actually not been a bad investment in recent years (in absolute terms...relative to stock market it has seriously underperformed).

However, 20% is crazy.

https://www.wineinvestment.com/wine-investment/market-performance/

The two main reasons 20% is a crazy return? 1) The asset does not generate recurring revenue (and has no potential to, unlike land or a company) 2) Scarcity only increases slowly over time

Allen
Coach
on Aug 16, 2020
Ex-McK Experienced Hire and EM - I show you how to perform at your best

I would agree that it is not credible. 

The only reason to justify 20% would be if there is unexpected demand increase (say a certain label, varietal, vintage, or combination thereof drastically increases in popularity for some reason) or if there was some risk involved.  Neither are likely.

If everyone could predict the price rising 20% YoY, the initial purchase price would be much higher.

Similar Questions
Consulting
Question about
New
Estimate compounding
on Aug 28, 2023
Global
4 Answers
11.6k Views
Top answer by
19
4 Answers
11.6k Views
+1
Consulting
Question about
New
Question
on Dec 18, 2019
Global
2 Answers
5.4k Views
Top answer by
Luca
Coach
8
2 Answers
5.4k Views
Consulting
Question about
New
What is the average consumption of wine and the amount available to spend?
on Dec 11, 2019
Global
1 Answer
3.3k Views
Top answer by
Luca
Coach
8
1 Answer
3.3k Views
How likely are you to recommend us to a friend or fellow student?
0 = Not likely
10 = Very likely
You are a true consultant! Thank you for consulting us on how to make PrepLounge even better!