How would you approach a competitive analysis case?
Duraflex is a German footwear company with annual men’s footwear sales of approximately €1 b. They have always relied on the boot market for the majority of their volume. In this market they compete with three other major competitors. In the fall of 2013, Badger – one of Duraflex’s competitiors – ... Open whole case
Old-Timer Drinks is part of a big consumer products establishment. This division takes care of the production of yoghurt drinks in three different forms, all named Old-Timer Drinks: organic, family packs, and frozen yoghurt smoothie. Last year, Old-Timer Drinks’ sales were $600 million. Considering ... Open whole case