How would you approach a competitive analysis case?
Each case (even a competitive analysis) should have an objective. It can't be a competitive analysis just for the purpose of the analysis. So what's the objective of your case?
Duraflex is a German footwear company with annual men’s footwear sales of approximately €1 b. They have always relied on the boot market for the majority of their volume. In this market they compete with three other major competitors. In the fall of 2013, Badger – one of Duraflex’s competitiors – ... Open whole case