Hi there,
Could anyone here guide me on how to solve this e-commerce growth case in a structured way. Any suggested framework is greatly appreciated.
Given a case that there are many large sellers/distributors who offer the same/similar products on an e-commerce platform. How could one manage cannibalization to best grow the platform ?
Thanks in advance
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First of all, it is difficult to help you with just two sentences of information. I also suggest that you should think on your feet on the issue and then book a coaching session.
That said, my overall suggestion is to use first-principle thinking asking yourself some questions (just explanatory and not comprehensive) such as
Once you have answers or some reasoning on the above we can discuss it.
Best, M
Hi there,
This is exactly what coaching is for :)
Feel free to book a session and we can work through this case (amongst many other things)!
If you'd like me to create a framework for this, I need answers to the following:
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a) 2-3 questions to clarify type of business(products or customers), if only managing cannibalization as a lever is in scope, and - ideally also objectives.
b) assmuing they mean customers switching to competitors' products and only addressing that is in scope - very narrow scope, then you could structure the case as follows: understanding
- drivers when customers switch and their impact on the business
- measures to reduce the switching
- measures to still benefit from rest of customers who do switch
Of course there a many ways to structure this :).
Best regards,
Charlotte
There's not enough context to solve this.
What is exactly the problem with cannibalization? Why / How is it a problem for the e-commerce platform?
Hi there,
as Pedro said, it is impossible to give you solution as we don't see the case, remember predefined frameworks doesn't work, you have to create a framework for this particular case.
Lucie
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