As a general rule, you can structure a cover in 4 parts:
- Introduction, mentioning the position you are interested in and a specific element you find attractive for that company
- Why you are qualified for the job, where you can report 3 skills/stories from your CV, ideally related to leadership, impact, drive and teamwork
- Why you are interested in that particular firm, with additional 1-2 specific reasons
- Final remarks, mentioning again your interest and contacts
In part 2 – the one you are referring to – you can write about experiences that show skills useful in consulting such as drive, problem-solving, leadership, teamwork and convincing others. If you need specific help, please feel free to PM me.
It is important that in part 3 you make your cover specific to a particular firm – the rule of thumb is, can you send the exact same cover to another consulting company if you change the name? If that’s the case, your cover is too generic.
Hope this helps,