I am currently in the last year of my master's program and a lot of my friends recently received offers from McKinsey and/or BCG (in Germany). Most friends that received offers from both firms decided to accept the McKinsey offer, mentioning that "it is the better brand", "has better exits" and "there was a better fit with the culture/people", while the people that accepted the BCG offer said that the "culture was just better". I never heard someone say that they decided to go for BCG for a better brand name or exits (I think later the industry aspect is important but we are all business students and would start as generalists, therefore we don't have an industry focus yet).
However, when reading e.g. LinkedIn news, I got the feeling that BCG's growth is stronger and they hire more people (at least in Germany) compared to McKinsey. While higher growth rates are relatively easier to achieve with lower revenue, this high growth continued for multiple years now.
And I have the impression when it comes to negative press articles, that I read the name McKinsey much more frequently (e.g. South Africa) compared to BCG.
Therefore I was wondering if you think that within the next years BCG will have higher revenue than McKinsey and that their brand name will be the better one or do you think this is not likely going to happen?
Looking forward to your opinions!