If there were an "official" answer on how to do market entry it would be easy and more companies would succeed at it. And then you also wouldn't need highly paid consultants for it. Because none of the frameworks say: In step one, hire some consultants to do steps 2-5.

These frameworks are not gospel and they are not cooking recipes! They are helpful tools to structure your thinking, your work and how you present results. And they help to make sure you cover all your bases.

So yes, take a couple of frameworks and throw them against a problem. See which ones are helpful, and which are not. If you do this often enough, you will see a given problem and have an idea about a framework (or two, or three) that may help you tackle it. But please don't follow any framework slavishly.

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