What are some of the equations or formulas I can use to solve this question?
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Bain Business Case Test
Overview of answers
Hi there,
You can stick to the formulae provided in the prompt.
Here's how you can solve the problem, based on these formulae and the data provided in Graph 4:
- Calculate value shares and F&P RMS in 2006
- Start with F&P revenue: 260 tons (volume) x 1.7 R$/kg (price) = $442k revenue
- Calculate value share of F&P: S&P revenue by total market revenue ($882k = 260tons x $1.7 + 100 tons x $1.6 + 200 tons x $1.2 + 60 tons x $0.7) = 0.5
- Calculate value share of 2nd largest player (Good Flour): 200 tons x $1.2/kg = $240k revenue -> divide by total market revenue ($882k) = 0.27
- Derive RMS for F&P, based on b) and c), following the formula (value share F&P / value share Good Flour): ~0.5/~0.27 = ~1.84
- Repeat the same exercise for 2008 (note that 2nd largest player now if Great Floor) -> ~1.71
- Log answer (d) 1.84 and 1.71
As a short cut, you can simply also divide revenue of Market Leader / revenue of 2nd player to get the same result.
Hope this helps. Let me know in case you have further questions.
Regards, Andi
(edited)
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Dear candidate,
I would stick to calculating RMS in their suggested way, as this seems to be there accepted definition. Please feel free to specify your question further.
Best regards