a little misleading; competitive analysis

Disguise distribution
New answer on Dec 22, 2019
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Anonymous A asked on Sep 20, 2019

this case initially says not to waste time understanding the "competitive landscape", but later in the case, we're looking at the competitor's distribution strategy... while i understand this isn't the entire "landscape", it is still a competitive analysis, specifically in the context of the metric we're looking at. this is a little misleading when going through the case the first time

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Luca
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replied on Dec 22, 2019
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

When you refer to "competitive landscape" at the beginning of the case you refer to:

  • Number of players and their market share
  • Potential substitute product
  • Comparision of products
  • Barriers to entry

To do a benchmark of your costs, indeed, is a best practice that you can always use in order to better undersand your state.

Hope it helps,
Luca

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Luca

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