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Luca

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a little misleading; competitive analysis

this case initially says not to waste time understanding the "competitive landscape", but later in the case, we're looking at the competitor's distribution strategy... while i understand this isn't the entire "landscape", it is still a competitive analysis, specifically in the context of the metric we're looking at. this is a little misleading when going through the case the first time

this case initially says not to waste time understanding the "competitive landscape", but later in the case, we're looking at the competitor's distribution strategy... while i understand this isn't the entire "landscape", it is still a competitive analysis, specifically in the context of the metric we're looking at. this is a little misleading when going through the case the first time

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When you refer to "competitive landscape" at the beginning of the case you refer to:

  • Number of players and their market share
  • Potential substitute product
  • Comparision of products
  • Barriers to entry

To do a benchmark of your costs, indeed, is a best practice that you can always use in order to better undersand your state.

Hope it helps,
Luca

When you refer to "competitive landscape" at the beginning of the case you refer to:

  • Number of players and their market share
  • Potential substitute product
  • Comparision of products
  • Barriers to entry

To do a benchmark of your costs, indeed, is a best practice that you can always use in order to better undersand your state.

Hope it helps,
Luca