Get Active in Our Amazing Community of Over 451,000 Peers!

Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!

a little misleading; competitive analysis

Disguise distribution
New answer on Dec 22, 2019
1 Answer
2.0 k Views
Anonymous A asked on Sep 20, 2019

this case initially says not to waste time understanding the "competitive landscape", but later in the case, we're looking at the competitor's distribution strategy... while i understand this isn't the entire "landscape", it is still a competitive analysis, specifically in the context of the metric we're looking at. this is a little misleading when going through the case the first time

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Best answer
Luca
Expert
Content Creator
replied on Dec 22, 2019
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

When you refer to "competitive landscape" at the beginning of the case you refer to:

  • Number of players and their market share
  • Potential substitute product
  • Comparision of products
  • Barriers to entry

To do a benchmark of your costs, indeed, is a best practice that you can always use in order to better undersand your state.

Hope it helps,
Luca

Was this answer helpful?
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely