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Anonymous A
on Jan 30, 2025
Global
I want to receive updates regarding this question via email.

Why do we have to calculate the Payback period with the incremental profits and not only with the profits from the second store?

Exhibit or Question Guidance:

Question 2 Profit Calculations Diagon Alley Original Profit:

  • Overhead: $108K/year
  • Insurance: $1,900/month * 12 = $22,800
  • Tax: $600/month * 12 = $7,200
    Total Yearly Costs: $138,000
    Total Yearly Profit = $240,000 - $138,000 = $102,000

    New Stores Profit:

  • Overhead: $156K/year
  • Insurance: $2,800/month * 12 = $33,600
  • Tax: $1,200/month * 12 = $14,400
    Total Yearly Costs: $204,000
    Total Yearly Profit = $360,000 - $204,000 = $156,000 INCREMENTAL YEARLY PROFIT = $54,000

    ROI Calculation:
    Capex for new store = $200K
    $200k/$54K = 3.7 years <- perfectly okay for candidate to round here as long as they realize they recoup the investment within 4 years of opening

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Top answer
Maria
Coach
on Jan 30, 2025
Ex-McKinsey Engagement Manager in NYC | Part of the McKinsey Private Equity Practice

Hello!

The reason you only need to use the incremental yearly profit is because the second calculation is for the two stores taken together, not just the second store:

  • Store 1 net profit = $102,000
  • Store 1 + Store 2 net profit = $156,000
  • Store 2 incremental yearly profit to the company = $54,000

Given you are already making $102,000 from the first store, adding the second store will make you an additional $54,000. Your investment of $200,000 results in this additional $54,000, so you use this number to calculate how long it takes to recoup your investment.

Best,

Maria

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Alessa
Coach
on Jan 30, 2025
xMcKinsey & Company | xBCG | xRB | >400 coachings | feel free to schedule an intro call for free

Hey!

We use incremental profit to calculate the payback period because we want to measure the additional return generated by the second store compared to the existing one. The goal is to see how long it takes for the new investment ($200K) to pay for itself. If we only looked at the second store’s total profit, we wouldn’t account for the fact that some of its costs would exist regardless. By focusing on the $54K incremental profit, we ensure an accurate ROI calculation. Hope that helps! ?

Alessa

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Thabang
Coach
on Feb 03, 2025
Ex-McKinsey Consultant | McKinsey Top Coach & Interviewer | Special Offer: Buy 1 Session Get 1 Free (Limited time!)

Hey there, 

Because we are investing $200k in a new store, we want to know how long that new venture takes to repay itself. So we look at its:

  • Incremental revenes ($360k), less
  • Incremental costs ($204k), giving us
  • Incremental profit ($56k) 

Thereby $200k/$54K = 3.7 years

All the best

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