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How to master case-specific structuring?

I’ve done about 15 cases so far, and I’m hitting a wall with structuring. I find that relying on standard frameworks makes me struggle whenever I face an atypical or 'wildcard' case. I want to stop reciting templates and start building structures that are truly tailored to the specific business model and the prompt's nuances.

How do you train to become strong at structuring? Any specific exercises to develop that "business intuition" instead of just memorizing categories?

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Mateusz
Coach
28 min ago
Netflix Strategy | Former Altman Solon & Accenture Consultant | Case Interview Coach | Due diligence & private equity

Hello,

You’re at the exact point where real improvement starts.

The biggest shift from “template user” to strong structurer is this:
Great structures start with great clarification.

If you don’t deeply understand:

  • The objective
  • The business model
  • The constraints
  • The decision to be made

… your brain defaults to generic frameworks.

How to train case-specific structuring

1️⃣ Master clarifying questions

Before structuring, always clarify:

  • What exactly is the goal (profit, revenue, market share, valuation)?
  • What does the company actually sell and how does it make money?
  • Is this a decision case or diagnostic case?
  • Are there constraints (time, capital, geography)?

If you skip this, your structure will be generic.

Rule: If your structure would stay the same for 5 different companies, it’s too generic.

2️⃣ Derive structure from economics, not memory

Instead of thinking:

“Which framework fits?”

Think:

“What would have to be true for this objective to be achieved?”

Example:

  • Profit decline → Revenue or Cost
  • Market entry → Attractiveness, Capabilities, Risks
  • Growth stagnation → Market growth, Share, Expansion levers

Build from logic, not categories.

3️⃣ Practice reverse engineering

Take solved cases and:

  • Hide the structure
  • Rebuild it yourself from the prompt
  • Compare differences

This trains pattern recognition.

4️⃣ Build business intuition deliberately

Read:

  • Earnings summaries
  • Investment theses
  • Industry breakdowns

Business intuition is exposure + repetition.

You don’t need more frameworks.
You need better problem understanding before structuring.

That’s the unlock.

As a coach, I’m here to help you — we can train tailored structuring drills, sharpen your clarification discipline, and build the business intuition that separates average candidates from top performers.

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Soheil
Coach
23 min ago
INSEAD | Strategy Consultant | EM | 5★ Case Interviewer | 50+ Live Case Interviews | 350+ Cases Solved

Hi there,

It is a great question, and honestly, hitting this wall after 15 cases is a good sign. It means you are starting to outgrow templates.

Here is the key shift:

Case-specific structuring is not about creativity. It is about first principles.

Most candidates struggle because they try to replace generic frameworks with “more advanced frameworks.” That’s the wrong move.

Instead, train this muscle:

 

1. Start from the objective, not a framework

Before thinking of buckets, ask:

What exactly needs to be true for this objective to be achieved?

Examples:

  • Profit increase → Revenue must increase, costs must decrease, or both.
  • Market entry → The market must be attractive AND we must be able to win.
  • Capacity issue → Demand must exceed supply, or operations must be inefficient.

Structure should be a logical breakdown of the goal — not a memorized template.

 

2. Practice “driver trees” instead of frameworks

Take any business metric (profit, revenue, utilization, market share) and break it down mathematically.

For example:
Revenue
→ Price × Volume
→ (Price per unit) × (Number of customers × Frequency × Basket size)

Do this repeatedly for different industries. This builds real intuition because you are understanding how businesses actually work.

 

3. Force industry translation exercises

Take a random company (Spotify, a hospital, an airline, a SaaS startup) and ask:

  • How do they make money?
  • What are their biggest cost drivers?
  • What constraints do they face?
  • What could realistically improve performance?

No case prompt needed. This builds business instinct.

 

4. Do “structure-only drills”

Instead of full cases:

  • Read the prompt
  • Take 2–3 minutes
  • Deliver a tailored structure
  • Stop

Do 10 of these in a row.

This isolates the exact skill you want to improve.

 

5. Aim for logic + relevance, not originality

A strong structure is:

  • Clearly linked to the objective
  • Broken into logical, non-overlapping drivers
  • Adapted to the business model

It does NOT need to be fancy.

 

Final mindset shift

Templates are training wheels.
First principles are the engine.

Once you consistently ask:

“What must drive this outcome in this specific business?”

You’ll stop reciting frameworks — and start thinking like a consultant.

If you’d like, happy to run a few structure-only drills together and push this skill specifically.