CLIENT OBJECTIVE
Our client, Nordhavn, a Norwegian seafood company, wants to know whether it should acquire Patagonia Salmon, a family-owned salmon farmer in southern Chile.
BACKGROUND INFORMATION
Nordhavn farms Atlantic salmon in Norway's fjords and sells it fresh and frozen across Europe and Asia. Farming sites in Norway are limited by regulation and expensive to obtain, so Nordhavn's growth at home has stalled. Chile is the world's second-largest salmon producer, with lower costs in some areas, but the industry has a history of biological crises: algal blooms, sea lice and a virus outbreak that once destroyed a large part of the country's production. Patagonia Salmon owns hatcheries, sea farming sites and a processing plant in the Los Lagos and Aysén regions. It sells fresh fillets by air to the US and Brazil and frozen products to Asia. The founding family wants to sell, and Nordhavn has been invited to bid.
Nordhavn Seafood (McKinsey)
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