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Premium Brand Apparel Retailer

Case information

Difficulty: Intermediate

Candidate-led

400+ Ratings

Times solved: 8.5k

Operations strategy Growth strategy Competitive response

Case Prompt:

We are a premium brand apparel retailer facing a consistent decrease in market share. We would like you to figure out why this is happening and provide recommendations to reverse this trend.

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Sample Structure

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I. Background

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Note for Interviewer

Wait for the interviewee to ask questions regarding the background of the case. A few sample questions/topics are shown below. You could use them to help the interviewee with information if he's stuck.

1. Industry and Market Share

The firm's market share has fallen from 25% to 16%
The market has been growing
The industry has not seen any major merger or acquisition

2. Competition

Our competitors are premium retailers in the same segment. Recently we have started facing competition from mid-range brands as well.

3. Cost

There has been no change in cost structure or margins.

4. Distribution

We distribute our products through large retail outlets that stock multiple products (80%) and self-owned outlets (20%). We do not have any online sales channel
A lot of our distributors have recently started their own premium apparel brands

5. Marketing and Sales

Prices have not changed
Our marketing mix has remained unchanged.
Competitor's prices, marketing mix, etc. have also not changed

6. Customers

They are not priced sensitive
Their recognition of our brand is low

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II. Solution

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III. Concluding Observations

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Further Questions

Explore the possible impacts of these new channels on the company’s brand.

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Premium Brand Apparel Retailer i

Case Prompt:

Sample Structure

I. Background

II. Solution

III. Concluding Observations

Further Questions

Premium Brand Apparel Retailer