Market Sizing WITH SOLUTION - Number of Taxis

Case information

Difficulty: Beginner

Candidate-led

< 100 Ratings

Times solved: 2.5k

Market sizing

Case Prompt:

An entrepreneur has come to you looking to disrupt the taxi industry in NYC. They are interested in determining the number of taxis in Manhattan, in order to understand how large their fleet would need to be to compete. How would you go about determining how many taxis exist in Manhattan?

If the candidate asks, you may clarify the following:

This is pre ride-hailing technology
That we are looking for total taxis NOT taxis at any given time. We would like an estimate of the size of the fleet
Manhattan is 1 of 5 boroughs in NYC

====================NOTE==========================

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This is one of over a half dozen market sizing examples I have created for you to practice.

https://www.preplounge.com/en/management-consulting-cases/candidate-led-usual-style/intermediate/market-sizing-with-solution-coffee-shop-revenue-318

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Related Case Interview Basics Article

Market Sizing

Types of Cases

Questions about market size are frequently asked in case interviews in consulting because they require a blend of logic, mathematics, and common sense. They can be asked as standalone questions or as part of a larger case. Applicants who are familiar with market sizing questions can really perform here.

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