7.1k
Times solved
Intermediate
Difficulty
Rating

Problem Definition

I am the business manager of the Performance Chemicals division ($500million) of a Speciality Chemicals Company ($14billion). Our CEO wants us to become the fastest growing (moving from 4-5% growth to 10-15% growth) speciality chemicals company and has therefore asked all the divisions to present growth strategies to him. I would like you to advice us as we do not believe that there is significant untapped potential in the markets served by our division.

Do you have questions on this case? Ask our community!
7.1k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!