Growth offensive at ChemCorp

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6.7k
Times solved
3.8
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Intermediate
Difficulty

Case Prompt

I am the business manager of the Performance Chemicals division ($500million) of a Speciality Chemicals Company ($14billion). Our CEO wants us to become the fastest-growing  (moving from 4-5% growth to 10-15% growth) specialty chemicals company and has therefore asked all the divisions to present growth strategies to him. 

I would like you to advise us as we do not believe that there is significant untapped potential in the markets served by our division.

Sample Structure

I. Background

II. Solution

III. Concluding Observations

Further Questions

  • What could be a pragmatic roadmap to develop such a growth strategy?
  • How would you quantify each strategy measure?
6.7k
Times solved
Intermediate
Difficulty
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