General General
Consulting Finance
Consulting Finance
Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Interview Partners to connect and practice with!
Meeting Board
Q&A
Interview Partner
Premium Membership
Back to overview
Seoyeon
on Dec 25, 2019
Global
Question about
Case
I want to receive updates regarding this question via email.

WyCar 150

I don't agree with the statement that willingness to pay is lower than the current price of Wycar 150. Given that there is 12% government refund, the effective price of WyCar 150 would be 30,800. This is lower than the WTP of young people or those in large cities. I need more explanation on this.

1
5.3k
38
Write an answer
Be the first to answer!
Nobody has responded to this question yet.
Top answer
Luca
Coach
edited on Dec 25, 2019
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

Hello Seoyeon,

I agree with you, the solution is a bit confusing. I would say that our model is expensive for 2 reasons:

  • Only in large cities WTP is above 30k€ for a 150km model
  • Only people below 30 want to spend more than 30k€

These 2 conditions restrict our target only to people that live in big cities and are under 30, which is a segment that could be not sufficient for our company.
I want to add that it would be amazing to write down on paper a matrix to explain this reasoning to the interviewer.

Feel free to contact me if you want to discuss further.
Luca

10
Contact coach
Similar Questions
Consulting
Just did the Mckinsey Solve Game (January 2025) - got some questions/insights
on Apr 24, 2025
Global
5
3.2k
Top answer by
Hagen
Coach
#1 recommended coach | >95% success rate | 8+ years consulting, 8+ years coaching and 7+ years interviewing experience
35
5 Answers
3.2k Views
+2
Consulting
Employment Gap on Resume and How to talk about it during Interview
on Apr 14, 2025
Global
9
7.8k
Top answer by
Ariadna
Coach
BCG | Project Leader and Experienced Interviewer | MBA at London Business School
110
9 Answers
7.8k Views
+6
Consulting
How should I explain a change in course at university? Will it be asked of me?
on Apr 14, 2025
Global
10
3.4k
Top answer by
Alessa
Coach
xMcKinsey & Company | xBCG | +200 individual & group coachings | feel free to schedule a 15 min intro call for free
81
10 Answers
3.4k Views
+7
Question on the Case
Company case by
Oliver Wyman
Oliver Wyman Case: Full Electrons Ahead
4.4
128.6k times solved
Intermediate
Candidate-led
Open case
Related Case
Expert case by
Francesco
BCG Final Round Case - Sugar to Indonesia
3.9
3.5k times solved
Advanced
Candidate-led
Open case
Similar Questions
Consulting
Just did the Mckinsey Solve Game (January 2025) - got some questions/insights
on Apr 24, 2025
35
5
3.2k
Consulting
Employment Gap on Resume and How to talk about it during Interview
on Apr 14, 2025
110
9
7.8k
Consulting
How should I explain a change in course at university? Will it be asked of me?
on Apr 14, 2025
81
10
3.4k
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely
Submit feedback
Thanks for your feedback! Your opinion helps us make PrepLounge even better.
Close Close and keep on prepping
Want to leave already?
After your registration you have free access to:
12 mock interviews with peers
360.000+ peers in our community
36 exercises (incl. structuring drills, mental math, brainteasers and more)
Video tutorials
Video case solutions
Sign up for free
Questions or Feedback?
Select category
  • Select category
  • Case Interview Preparation
  • Coaching
  • Technical Problems
  • Other
Your name
Your email address
Cancel