In one of the here shown matrices, the cash-flow of stars is said to be neutral. I am wondering why. It is solely because of the amount of investment since the market share and growth are big. Correct?
Why is the cash-flow of "stars" (BCG-matrix) neutral?
Overview of answers
Upvotes
Best answer
Hi! This is just an approximation and not an exact science. The cash flow is seen as a result of earnings power and rational investment strategy for each of the quadrants. For Cash Cows and Stars the rationale is as follows:
- Cash Cows: Strong relative market share in a mature low growth market --> low investment (outflows) and high earnings (inflows) --> high positive cash flow
- Stars: Strong relative market share in a growing market --> high investment (outflows) and high earnings (inflows) --> neutral cash flow (since earnings and investments cancel each other out)
Hope this helps!
Cheers, Sidi
Was this answer helpful?
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
429
Meetings
5,184
Q&A Upvotes
78
Awards
134 Reviews
Hi Sidi, thanks, that was what I thought but I wanted to double check! Thank you!