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Which type of Case questions can I use Growth Share Matrix in ?

Anonymous A

Can some one share some examples ?

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Andrea
Expert
replied on 04/09/2018
Former BCG decision round interviewer with 300+ real interviews in 8 years at BCG

Portfolio strategy cases. For example: a consumer goods company operates in 5 markets: oral care, cleaning supplies, laundry detergents and snacks and they want to know in which segments they should double down with investments/M&A activity vs. which segments they should consider divesting. How would you approach?

I would use the growth matrix dimensions to assess market attractiveness and complement the case framework with financial analysis, etc...

Hope it helps,

Andrea

Vlad replied on 04/09/2018
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School

Hi,

I do not recommend using this matrix as the initial structure since it's too narrow and does not help you with diagnostics. I can hardly imagine a situation when you really have to draw down such matrix. Moreover, it may sound like a textbook approach. Though feel free to use the concepts like "cash cow" in your analysis.

You can use it while problem-solving the solution at the end of the case in the revenue growth cases or portfolio strategy cases.

Here is the typical structure for revenue growth cases:

Analyze the market:

  • Size and growth rates
  • Segments (geographical, customer, product)
  • Distributors / Suppliers
  • Regulation
  • Key market trends

Analyze the competitors:

  • Market shares, growth rates, profits
  • Product / customer / geographical mix
  • Products (Value proposition)
  • Unit economics (Value proposition vs. price vs. costs)
  • Key capabilities (Distribution, supply, assets, knowledge, etc)

Analyze our company:

  • Market share, growth rates, profit
  • Product / customer / geographical mix
  • Products (Value proposition)
  • Unit economics (Value proposition vs. price vs. costs)
  • Key capabilities (Distribution, supply, assets, knowledge, etc)

How to increase revenues:

  • How to increase the scope: Product / customer scope, geographical scope
  • How to improve value proposition (How to fix your weaknesses and improve your strengths; Potential increase in price and volumes)
  • How to answer the competitors (Unique or hard to build property and contracts; Customers / suppliers / complements with lock-in; Reputation and relationships; Organizational capabilities; Product features and know-how)
  • Other benefits of scale (Spreading Fixed costs, Change in technology, Bragaining power)

Best

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