Where is the population data for each country coming from?

Bain case: Asian lubricants producer
New answer on Jul 08, 2020
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Angad asked on Jul 08, 2020

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Francesco
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replied on Jul 08, 2020
#1 Coach for Sessions (4.000+) | 1.500+ 5-Star Reviews | Proven Success (➡ InterviewOffers.com) | Ex BCG | 9Y+ Coaching

Hi Angad,

It is not given in the case, thus should be based on personal knowledge.

In general, it is a good idea to know the population of the main countries in the world and in your geographic area for market sizing.

It is not necessarily a red flag if you don’t know that, but the interviewer may wonder whether you are apt for a job where such macro numbers are relevant.

I remember one time when I gave a candidate a market sizing question related to India. He began saying the population was 300M – was not a great start ;)

Best,

Francesco

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