What some typical frameworks/structure to answer "go to market" strategy?

Hi there,

At it's simplest, you have to determine the following

1. Is the market overall attractive (big, growing, weak competition)
2. Is the market attractive for us (will we beat competition?)
3. Can we pull it off / How
   1. Product / R&D feasibility
   2. Manufacturing
   3. Distribution
      1. Transport
      2. Marketing / Advertising / Branding
      3. Pricing
      4. Dist Channels

Yep, it is part of GTM strategy but comes at a later stage once the target market has been defined, competitors reseached, benchmarking done, value proposition agreed. And then pricing strategy is assesed followed by marketing/campaigning.

Check out these posts for frameworks:

• https://www.preplounge.com/en/consulting-forum/how-to-structure-the-go-to-market-strategy-1700
• https://www.preplounge.com/en/consulting-forum/how-to-structure-a-go-to-market-strategy-in-pharma-and-its-specificities-9983