Hello, I have a question about the strategy process.
I have learnt strategy from the text book - where there is a very clear structre for strategy development, from strategic intent => external analysis => internal analysis => summarise in SWOT => then look at strategic choices...
There is also a clear definition of Corporate Strategy vs Business strategy vs Funcitonal Strategy
I get confused because now I am looking at case studies for the first time, and they don't seem to take this approch or mention these topics? Are case studies just a small portion of this whole process?
Thank you very much for any help on this!