Hello, I woud like to get some advice on how to structure a framwork to identify Synergies (Generally occuring in M&A cases). More specifically, once you break it down in Cost synergies and Revenue synergies what are the most recurrent ones for each cathegory (e.g. distribution channels, advertisment, production, raw material etc.).
Lastly, a few times it's hard for me to categorize if something it is a cost or revenue synergy. For example, in my view a distribution channel's synergy could be either a cost synergy, because I use the same channels a for 2 or more products, but it could be also a revenue synergy, since i would increase the sales on the single channel.