In general terms - thinking of the pros and cons i have some trouble differentiating adquisition vs jv.
Pros start from scratch:
Control of quality
You keep your brand/brand recognition
Cons: high entry cost/ R&D, higher costs to exit strategy, barriers to entry, unexperienced in market
Adquisition:
Pros: you keep control of quality, You can keep your brand, lower barriers to entry, expertise from company bought
Cons: High cost, high exit costs
JV:
Pros: work with a company that is established in the area (is that always the case?), lower entry costs, lower risks
Cons: not your brand 100%, barriers to entry?
What do you guys think?
