Hello, random question: is having my own makreting/strategy blog (that makes money) and publishing marketing books and online courses a good thing for an application or I shouldn't oversell it?
Thanks!
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Running a blog and publishing
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Hard to oversell this. One caveat: Check the marketing IP of the major firms. If you're promoting a very niche theory in your own publications that flies in the face of the IP that the firms are publishing, you might be careful.
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Absolutely! It shows your entrpreneurial drive as well as making you stand out as an "interesting" candidate. I recall having an interesting conversation with a McKinsey candidate who had a very successful food blog with over 10k Instagram subscribers.
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Hi there,
yes, 100%. If this is not the entrepreneurial drive, then I don't know what is :)
Cheers,
GB
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Hello!
Yes indeed, 100%. Make sure that you quantify the impact in terms of what you have achieved so far.
Hope it helps!
Cheers,
Clara
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Hell yes! If you have it flaunt it :)
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Hey there,
You should definitely talk about it and have a few stories at hand related to
- motivation / drive / achievement
- overcoming obstacles
- leading others (not sure if you are doing this alone or with someone else)
- convincing others (can be customers, suppliers, freelancers you work with, etc.)
MBB always loves to hire entrepreneurial spirits because their core demographic is the complete opposite and mostly risk-averse. It is good to diversify a bit in that respect.
As a general note for the fit interview or PEI interview (McK). Always talk about your victories. There is no benefit in playing it small. :-)
Long story short, definitely promote it and benefit from it.
Cheers,
Florian
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Absolutely - would be great if you show that on the CV and provide some details (e.g. views per months, topics you cover, etc.)
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Hi there,
I agree with Ian, this is a good example of entrepreneurship and you can definitely add it.
You should expect the question “Why don’t you want to scale this and do it full time?”.
Best,
Francesco
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100%!
This shows entrepreunurial experience and drive...add it!
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