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Running a blog and publishing

Hello, random question: is having my own makreting/strategy blog (that makes money)  and publishing marketing books and online courses a good thing for an application or I shouldn't oversell it?

Thanks!

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Top answer
Deleted user
on Jan 20, 2021

Hard to oversell this. One caveat: Check the marketing IP of the major firms. If you're promoting a very niche theory in your own publications that flies in the face of the IP that the firms are publishing, you might be careful. 

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Ken
Coach
on Jan 20, 2021
Ex-McKinsey final round interviewer | Executive Coach

Absolutely! It shows your entrpreneurial drive as well as making you stand out as an "interesting" candidate. I recall having an interesting conversation with a McKinsey candidate who had a very successful food blog with over 10k Instagram subscribers.

Ian
Coach
on Jan 20, 2021
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success

100%!

This shows entrepreunurial experience and drive...add it!

on Jan 20, 2021
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success: ➡ interviewoffers.com | Ex BCG | 10Y+ Coaching

Hi there,

I agree with Ian, this is a good example of entrepreneurship and you can definitely add it.

You should expect the question “Why don’t you want to scale this and do it full time?”.

Best,
Francesco

Denis
Coach
on Jan 20, 2021
Goldman Sachs Investment Banker NYC | Ex-Bain 5 yrs| MBA Chicago Booth | Passed > 13 MBB > 20 IB interviews

Absolutely - would be great if you show that on the CV and provide some details (e.g. views per months, topics you cover, etc.) 

Florian
Coach
on Jan 20, 2021
1400 5-star reviews across platforms | 600+ offers | Highest-rated case book on Amazon | Uni lecturer in US, Asia, EU

Hey there,

You should definitely talk about it and have a few stories at hand related to

  • motivation / drive / achievement
  • overcoming obstacles
  • leading others (not sure if you are doing this alone or with someone else)
  • convincing others (can be customers, suppliers, freelancers you work with, etc.)

MBB always loves to hire entrepreneurial spirits because their core demographic is the complete opposite and mostly risk-averse. It is good to diversify a bit in that respect.

As a general note for the fit interview or PEI interview (McK). Always talk about your victories. There is no benefit in playing it small. :-)

Long story short, definitely promote it and benefit from it.

Cheers,

Florian

Deleted user
on Jan 20, 2021

Hell yes! If you have it flaunt it :)

0
Clara
Coach
on Jan 20, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

Yes indeed, 100%. Make sure that you quantify the impact in terms of what you have achieved so far. 

Hope it helps!

Cheers, 

Clara

Gaurav
Coach
on Jan 20, 2021
#1 MBB Coach(Placed 750+ in MBBs & 1250+ in Tier2)| The Only 360° coach(Ex-McKinsey+Certified Coach+Active recruiter)

Hi there,

yes, 100%. If this is not the entrepreneurial drive, then I don't know what is :)

Cheers, 

GB

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