Hey PrepLounge community,
Revenues growth cases can be hard, and they had me thinking: is there a mental toolkit to structure these cases?
I am not talking about top-down pre-cooked structures to use with the interviewer, rather some mental structures that can help me understand the problem.
After some thinking, I have come out with this approach:
Are there constraints/blocks in terms of:
1) Production Capacity
2) Distribution Channels
3) Other (case-specific)
Which are the macro-areas of growth
Ansoff Product-Market Matrix
- Market Penetration
- Market Development
- Product Development
- Internal Growth/Development
What do you think? I have not included 'Why' because the objective should be asked for every case.
Thank you in advance!