What is the current business model and who are the competitors and survey on the customer needs if done any ?
Sorry?
The case very explicitly states the the business model as such:
"The interviewee should understand here that the core product of online marketplaces is connecting demand and supply and thus generating fee revenues. In addition, he or she should also find out that almost all online business models generate revenues with online advertising."
Furthermore, you do not need to know competitors + customer needs:
Remember, in a case you need to focus on what matters. Again, the case explicity states in the case prompt:
"The market environment has already been examined in detail – competitors, new entrants, customer needs, etc."
"As a result, you are asked to identify growth areas and to quantify the potential sales uplift for the management."
This is very straightforward! They've literally told you "don't worry about competitors/customer needs...please focus on growth areas + sales uplift"
Hello Anamica, are you sure this is the right case?
I am asking since your questions are indeed quite clearly stated in the case :)
Best,
Clara
Company case by
I am asking because my initial take was to think, because these things were done already, we have data on them and should build on them to approach this case.