Considering the following situation:
A software company that has been in the market since 1997 with existing and established customers in the financial sector.
The company developed a new SAAS solution that is designed to cater to the needs of a new market.
The company wants to know the following:
- Does this product have demand?
- How to identify the new market?
- What is the best selling model and price?
This is an exercise given in the class. The given information is about the features and capabilities of the new product this company has.
My approach is to do the following:
- Market entry approach
- Competitor analysis
- Produce the recommendations
NOTE: In the above 4 points I am referring to the articles in the Bootcamp section of the website.
Does this make sense? is there a better way to approach this kind of case?
Your guidance and help are highly appreciated.