Hi,
My question is about being MECE when creating frameworks that touch on the market as well as the customer and competition
My issue is that if market analysis is important to my case, and I decided strucutre my framework like so:
Competitive landscape:
- players
- share percentages
- trends in growth
- competitive response
Customer
- segmentation
- characteristics
- sentiment/loyalty
If this is my framework, is it MECE? Customer and competition are components of the mkt so should this be all under mkt instead?