I have an interview with occ and one of their previous market size questions was the size of the UK greeting market. i have run through many different variations of how i would answer this, but am not content with any.
Could somene help me do this?
So I can compare, lets assume the following:
UK population: 64 million
Average life span: 80 (800k people per age group)
greeting cards include xmas, brithdays, mothers/farthers day, work thank yous etc...