Hello,
I have an interview with occ and one of their previous market size questions was the size of the UK greeting market. i have run through many different variations of how i would answer this, but am not content with any.
Could somene help me do this?
So I can compare, lets assume the following:
UK population: 64 million
Average life span: 80 (800k people per age group)
greeting cards include xmas, brithdays, mothers/farthers day, work thank yous etc...
(edited)
Hey fjrifr,
I think your approach is somehow going into the right direction.
Best
Bruno
Hi there,
To answer this question you need to have few dimensions:
* How many people send greeting cards?
* How many times average sender do so per year?
* What is the average price per card? How many of them are official (original) or shady? How many of them are produced from an internal sources (e.g. by individuals for individuals)?
Additionally, to make you shining, I would also consider:
* Market dynamic (whether this year people sent less cards than in previous years)?
* Cycling - whether there are any market cycles (yes, there are few) :)
* Market interdependencies - which cards segments exist (e.g. cards for a movie, Christmas cards, etc.)
All major firms like McKinsey, BCG and Bain use tests to assess a candidate's analytical skills. However the design of those tests can differ a lot.
Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.
1 Q&AIt's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.
In order to repeatedly demonstrate prerequisite skills under the pressure of a real case interview, you need to learn the basics and practice cases.
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case
You have inherited the “Old Winery” from your grandfather, a winery which has been family owned for five generations and can be dated back to the 16th century. Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in the conventional way, i.e. ... Open whole case
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion of its product portfolio. The company mainly imports goods from Chinese manufacturers but also operates its own production of cat lavatories (special b ... Open whole case
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products: Vitamin-supp ... Open whole case
Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years. Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched this ... Open whole case
