Get Active in Our Amazing Community of Over 451,000 Peers!

Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!

Market size of pill reducing sleep requirement

Experts market estimation Market sizing
Edited on Jun 23, 2023
2 Answers
2.8 k Views
Anonymous A asked on Jun 24, 2018


So the details go like this: Our client is launching a sleeping pill which reduces the sleep requirement of a person by half so for e.g. if someone requires 8 hrs of sleep to function normally this pill can reduce it to 4 hrs. Can someone suggest how to struture this analysis?



Overview of answers

  • Upvotes
  • Date ascending
  • Date descending
Best answer
replied on Jun 24, 2018
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School


The worst thing you can do in that case - rush into calculating the market sie without identifying the future of the product.

First of all, I would ask the interviewer if there is any specific segment that we would like to target. (e.g. it will be an exclusive drug for the rich people, or it will be the mass segment).

If there is no clarity on this, I will approach with a broader structure:

Analyze our product:

  • The value proposition of a product (Core / non-core features),
  • Limitations, side effects, negative consequences
  • Different use cases for the product (Business / private / military, etc)
  • Key capabilities to compete (Patent, distribution, etc)

Define the target segment and pricing:

Calculate the market size

  • Size of the segment / segments
  • Expected usage frequency
  • (e.g. if you identified that it will be the military use of the drug - then you need to understand the size of the army and the usage frequency)


Was this answer helpful?
Vernan replied on Jun 23, 2023

Currently, the market for sleep-related products and solutions is substantial, including sleep aids, mattresses, smart devices, and wellness apps. However, the market for a pill specifically designed to reduce sleep requirement is relatively unknown, as there are no widely recognized or approved medications or treatments for this purpose.

It's important to approach claims made by websites or blogs  such as the one you mentioned, with critical thinking and skepticism. Always consult reputable sources and scientific research when considering any sleep-related products or treatments.

If you have concerns about sleep or snoring issues, it is recommended to consult with healthcare professionals, such as sleep specialists or physicians, who can provide personalized advice and guidance based on your specific situation. They can offer evidence-based solutions for improving sleep quality and addressing any underlying sleep disorders or issues.

Was this answer helpful?
Vlad gave the best answer


McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Q&A Upvotes
186 Reviews