Hi,
So the details go like this: Our client is launching a sleeping pill which reduces the sleep requirement of a person by half so for e.g. if someone requires 8 hrs of sleep to function normally this pill can reduce it to 4 hrs. Can someone suggest how to struture this analysis?
Thanks
(edited)
Hi,
The worst thing you can do in that case - rush into calculating the market sie without identifying the future of the product.
First of all, I would ask the interviewer if there is any specific segment that we would like to target. (e.g. it will be an exclusive drug for the rich people, or it will be the mass segment).
If there is no clarity on this, I will approach with a broader structure:
Analyze our product:
Define the target segment and pricing:
Calculate the market size
Best!
It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.
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