Hi,
So the details go like this: Our client is launching a sleeping pill which reduces the sleep requirement of a person by half so for e.g. if someone requires 8 hrs of sleep to function normally this pill can reduce it to 4 hrs. Can someone suggest how to struture this analysis?
Thanks
(edited)
Hi,
The worst thing you can do in that case - rush into calculating the market sie without identifying the future of the product.
First of all, I would ask the interviewer if there is any specific segment that we would like to target. (e.g. it will be an exclusive drug for the rich people, or it will be the mass segment).
If there is no clarity on this, I will approach with a broader structure:
Analyze our product:
Define the target segment and pricing:
Calculate the market size
Best!
Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.
18 Comment(s)It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.
9 Comment(s)Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case
You have inherited the “Old Winery” from your grandfather, a winery which has been family owned for five generations and can be dated back to the 16th century. Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in the conventional way, i.e. ... Open whole case
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion of its product portfolio. The company mainly imports goods from Chinese manufacturers but also operates its own production of cat lavatories (special b ... Open whole case
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products: Vitamin-supp ... Open whole case
Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years. Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched this ... Open whole case
