Hi,

baseline is to identify the required data needed to perform a specific analysis to test a specific hypothesis.

If no info is given upon asking the interviewer, there is a high chance you missed something. However, there may be instances where this is part of the case (e.g. data may not be available given intransparent industries or complex segmentation). In those rare cases you should certainly be able to give a qualitative answer (i.e. rough direction of growth, perhaps a range of numbers) with of course some justifications on the upper and lower boundary of your range.

Best,
Denis

Hi there,

Do you see where it says "Information that can be shared if inquired" throughout the case?

Data was available to you. You didn't ask for it.

So, unfortunately your approach was incorrect. You needed to be much more directed and precise in your questions to get the desired data to then support your market analyusis.

Hi there,

I'm sorry to say that but you could have asked for it.

In some cases though, the qualitative approach is the right one.

Cheers,

GB