A large consulting firm wants to explore opportunity with ERP software provider. The software provider has core product which manages all modules of ERP. The software could help the clients of the consulting firm to look into their supply chain health and status.Consulting firm believes this could act as a market diffrentiator for the firm and help address client needs.Consulting firm wants to position the solution in European markets first.
Questions
What is the potential financial return revenue and market share.
Gtm strategy for the consulting organization
option to grow the practice
No of listed companies* maximum willingness to pay for software*%of companies willing to buy or switch to software
Market share
Percentage of consulting revenue/total consulting market
Revenue
Market size*market share*%of commission from s/w company
Gtm strategy
Growth of market
Segmentation
Market capture- organic growth- price of s/w* no of companies * growth rate
Customer acquisition cost
Competitors analysis
Product features and pricing
Company capability of employees ( inhouse s/w development vs jv vs partnership) and training of staff, hiring cost
Customer segmentation of companies based on market cap
Distribution channel
Price sensitivity of customer
Geographical distribution of companies
Competitors
Product offerinpricing
Target segment of customer
barrier to entry
Cost of the partnership
Hiring cost
Customer acquisition cost
Training cost
Revenue
Consulting practice revenue+ % share from each software sold by the company
Profit>20% go else no go
Is there any parameter i am Missing out?