Hello,
Thank you so much for this very insightful case and the correction,
I have a question though, regarding the market entry strategy. If I understand well, it is implied here that the company is doing an organic market entry ?
Is it correct to suggest a partnership such as a joint venture for example with HIT and Hospital control systems ? as they are both leaders and rapidly growing in the Physican and Patients Admin markets
Thank you so much
Aïda
Hi Aida,
I'm not intimately familiar with this case, but from a quick skim I think your suggestion is fair.
Organic growth can be done via a joint-venture.
That said, remember that JV's are normally about pairing companies up with different strengths/weaknesses.
Example: To build an Autonomous Vehicle, did GM pair up with Ford or did it pair up with (buy) Cruise?
Case by
Thank you very much for your time and your answer
Have a great day,
Aïda