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Market entry case related to ATK interview

ATKearney Big4 case partners
Recent activity on Jan 31, 2019
1 Answer
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Anonymous A asked on Jan 02, 2019

A Tutoring company in an African country has its presence in 2 out of 6 regions of its country. Its major source of revenue comes from receiving commissions from linking clients face-to-face with tutors.

The company has approached you to seek realistic ways to enter the other 4 regions of the country via online tutoring platforms. However, there is a perceived notion of aversion to online tutoring in the country. What strategies may be used to overcome the challenge?


1. No online tutoring platform is currently present in the country except outside the country.

2. There are other tutoring companies offering face-to-face services.

3. Most of the available tutors are resident in the 2 regions where the company is present.

4. The internet is stable in certain regions of the country.

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replied on Jan 31, 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers

These are basically 2 questions:

1. How to overcome the outlined perception challenge?

2. Based on the options regarding (1), how can we realistically enter the market

So the first question is a creativity questions which you should address by subdividing the problem into sub problems (classical issue tree). The approach to the second question then is a derivative of this.

Cheers, Sidi

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