Market entry case related to ATK interview

ATKearney Big4 case partners
Recent activity on Jan 31, 2019
1 Answer
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Anonymous A asked on Jan 02, 2019

A Tutoring company in an African country has its presence in 2 out of 6 regions of its country. Its major source of revenue comes from receiving commissions from linking clients face-to-face with tutors.

The company has approached you to seek realistic ways to enter the other 4 regions of the country via online tutoring platforms. However, there is a perceived notion of aversion to online tutoring in the country. What strategies may be used to overcome the challenge?

Note:

1. No online tutoring platform is currently present in the country except outside the country.

2. There are other tutoring companies offering face-to-face services.

3. Most of the available tutors are resident in the 2 regions where the company is present.

4. The internet is stable in certain regions of the country.

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Sidi
Expert
replied on Jan 31, 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 300+ candidates secure MBB offers

These are basically 2 questions:

1. How to overcome the outlined perception challenge?

2. Based on the options regarding (1), how can we realistically enter the market

So the first question is a creativity questions which you should address by subdividing the problem into sub problems (classical issue tree). The approach to the second question then is a derivative of this.

Cheers, Sidi

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