I did a case with another member of prep lounge that required the BCG matrix and formulae to position products in the matrix. Is the BCG matrix and the supporting formulae propriety to BCG or public domain that anyone can use? Is using the BCG matrix limited to BCG case interviews or do other firms use it as part of their case interviews?
Is the BCG matrix propriety or public domain?
Agree with Francesco. I can hardly imagine a situation when you really have to draw down a BCG matrix. Moreover, it may sound like a textbook approach.
Though feel free to use the concepts like "cash cow" in your analysis.
quoting a previous answer, theoretically you can use the BCG matrix in every interview (it’s public domain), however:
- It would be better to focus on the content of the framework without mentioning the name. If you refer to a specific name such as “BCG matrix”, the interviewer will think you have just memorized something and repeated it.
- You should personalize the framework connecting it to the specific goal of the case. The best way to do so would be to specify WHY you would like to use that particular framework.
As an example:
- Bad: I would like to apply the BCG matrix here
- Good: In order to understand better our client portfolio and how to generate additional €5M in revenues, I would like to analyse the positioning of each segment considering the growth rate and market share.
Hope this helps,
Related BootCamp article(s)
You have been hired to support the owner of a bike-shop as a business consultant. The bike-shop has suffered a significant revenue decline during the last year, and now the owner would like you to assess the situation and options for the way forward. They want to know last year’s profit, i.e. how i ... Open whole case
I’m thinking about setting up a wine cellar in my basement. The way I see it, shelf space would be divided into two sections: (1) a “drinking” section where I store bottles for my own consumption and (2) an “investment” section where I store bottles that I intend to sell at a profit after they appre ... Open whole case
A friend of yours recently got promoted to the position of director of a university library. Yesterday, your friend received a call from the Ministry of Education, who offered him to be part of a national RFID pilot with his library. As your friend is unsure if he should pursue this option, he asks ... Open whole case
The bank "His Earlship Charles", a domestic retail and private bank is in a difficult situation. Profits have been declining over the past years due to the ongoing low interest rates set by the central bank. Additionally, the bank is suffering from a decreasing number of customers. The boa ... Open whole case
Private Bank Anytown disposes total assets of approx. EUR 3 bn on December 31, 2014. The growth strategy of the institution determined at the end of 2010, however, has a higher impact on the cost side than on the income side. Aggregated to the return on equity as defined central parameter of the ... Open whole case