Expert with best answer


100% Recommendation Rate

2,403 Meetings

2,571 Q&A Upvotes

USD 319 / Coaching

Is the BCG matrix propriety or public domain?

Frank asked on Dec 08, 2017 - 2 answers
Plan to practice twice a day starting on Nov. 28. Available 3 -5 pm and 7- 8:30 PM (New York time)

I did a case with another member of prep lounge that required the BCG matrix and formulae to position products in the matrix. Is the BCG matrix and the supporting formulae propriety to BCG or public domain that anyone can use? Is using the BCG matrix limited to BCG case interviews or do other firms use it as part of their case interviews?

2 answers

  • Upvotes
  • Date ascending
  • Date descending
Best Answer
Francesco replied on Dec 09, 2017
#1 Expert for Coaching Sessions (2.400+) | 1.100+ Reviews with 100% Recommendation Rate | Ex BCG | 6 Years Coaching Experience
Book a coaching with Francesco

100% Recommendation Rate

2,403 Meetings

2,571 Q&A Upvotes

USD 319 / Coaching

Hi Frank,

quoting a previous answer, theoretically you can use the BCG matrix in every interview (it’s public domain), however:

  1. It would be better to focus on the content of the framework without mentioning the name. If you refer to a specific name such as “BCG matrix”, the interviewer will think you have just memorized something and repeated it.
  2. You should personalize the framework connecting it to the specific goal of the case. The best way to do so would be to specify WHY you would like to use that particular framework.

As an example:

  • Bad: I would like to apply the BCG matrix here
  • Good: In order to understand better our client portfolio and how to generate additional €5M in revenues, I would like to analyse the positioning of each segment considering the growth rate and market share.

Hope this helps,

Vlad replied on Dec 11, 2017
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School
Book a coaching with Vlad

98% Recommendation Rate

350 Meetings

4,965 Q&A Upvotes

USD 319 / Coaching


Agree with Francesco. I can hardly imagine a situation when you really have to draw down a BCG matrix. Moreover, it may sound like a textbook approach.

Though feel free to use the concepts like "cash cow" in your analysis.


Related BootCamp article(s)

Profitability Case

Learn to crack Profitability Framework Consulting Cases, which are the number 1 reason for real consulting projects and hence are an important case type.

2x2 Matrices and the BCG matrix

A two-by-two matrix is a simple but effective method of presenting information. It is very popular within consulting as it provides the big picture of a certain option space.

Related case(s)

DHL Consulting case: Books & Codes

Solved 40.8k times
4.7 5 3793
| Rating: (4.7 / 5.0)

A friend of yours recently got promoted to the position of director of a university library. Yesterday, your friend received a call from the Ministry of Education, who offered him to be part of a national RFID pilot with his library. As your friend is unsure if he should pursue this option, he asks ... Open whole case

DHL Consulting case: Bike Shop

Solved 40.6k times
4.3 5 10846
| Rating: (4.3 / 5.0)

You have been hired to support the owner of a bike-shop as a business consultant. The bike-shop has suffered a significant revenue decline during the last year, and now the owner would like you to assess the situation and options for the way forward. They want to know last year’s profit, i.e. how i ... Open whole case

zeb case: Quo vadis, customer?

Solved 39.6k times
4.6 5 3849
| Rating: (4.6 / 5.0)

The bank "His Earlship Charles", a domestic retail and private bank is in a difficult situation. Profits have been declining over the past years due to the ongoing low interest rates set by the central bank. Additionally, the bank is suffering from a decreasing number of customers. The board of dire ... Open whole case

Oliver Wyman case: Setting up a Wine Cellar

Solved 33.9k times
4.3 5 3281
| Rating: (4.3 / 5.0)

I’m thinking about setting up a wine cellar in my basement. The way I see it, shelf space would be divided into two sections: (1) a “drinking” section where I store bottles for my own consumption and (2) an “investment” section where I store bottles that I intend to sell at a profit after they appre ... Open whole case

Bain Case: Old Winery

Solved 33.2k times
4.4 5 889
| Rating: (4.4 / 5.0)

You have inherited the “Old Winery” from your grandfather, a winery which has been family owned for five generations and can be dated back to the 16th century. Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in the conventional way, i.e. ... Open whole case