quoting a previous answer, theoretically you can use the BCG matrix in every interview (it’s public domain), however:
- It would be better to focus on the content of the framework without mentioning the name. If you refer to a specific name such as “BCG matrix”, the interviewer will think you have just memorized something and repeated it.
- You should personalize the framework connecting it to the specific goal of the case. The best way to do so would be to specify WHY you would like to use that particular framework.
As an example:
- Bad: I would like to apply the BCG matrix here
- Good: In order to understand better our client portfolio and how to generate additional €5M in revenues, I would like to analyse the positioning of each segment considering the growth rate and market share.
Hope this helps,