Can I use the BCG matrix in case interviews with other consultancy companies?

BCG BCG Matrix improving profitability profitability analysis
Recent activity on May 23, 2017
6 Answers
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Anonymous A asked on May 20, 2017

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Originally answered question:

Is the BCG matrix propriety or public domain?

Francesco
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replied on Dec 09, 2017
#1 Expert for Coaching Sessions (3.700+) | 1.300+ Reviews with 100% Recommendation Rate | Ex BCG | 8+ Years of Coaching

Hi Frank,

quoting a previous answer, theoretically you can use the BCG matrix in every interview (it’s public domain), however:

  1. It would be better to focus on the content of the framework without mentioning the name. If you refer to a specific name such as “BCG matrix”, the interviewer will think you have just memorized something and repeated it.
  2. You should personalize the framework connecting it to the specific goal of the case. The best way to do so would be to specify WHY you would like to use that particular framework.

As an example:

  • Bad: I would like to apply the BCG matrix here
  • Good: In order to understand better our client portfolio and how to generate additional €5M in revenues, I would like to analyse the positioning of each segment considering the growth rate and market share.

Hope this helps,
Francesco

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Originally answered question:

Is the BCG matrix propriety or public domain?

Vlad
Expert
Content Creator
replied on Dec 11, 2017
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

Agree with Francesco. I can hardly imagine a situation when you really have to draw down a BCG matrix. Moreover, it may sound like a textbook approach.

Though feel free to use the concepts like "cash cow" in your analysis.

Best

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Anonymous replied on May 23, 2017

Hi,

Yes you can, like Francesco has mentioned - it is better not to mention BCG if it is a different company. They are looking for structure and thought process so remember if you do use the matrix - you need to add analysis and your own recommendation or next steps for the company to stand out.

Think about it this way - every candidate has this structure, how will you make your answer interesting and memorable?

My advice is use the framework as base, but add your thoughts and industry insights to stand out.

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Anonymous B replied on May 20, 2017

I am not sure if you can really impress your interviewer when using a BCG Matrix. So, I would recommend you to use it, you can use the theory of the BCG matrix but there is no need to make a reference to it. Good luck!

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Francesco gave the best answer

Francesco

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