Cookie and Privacy Settings

This website uses cookies to enable essential functions like the user login and sessions. We also use cookies and third-party tools to improve your surfing experience on preplounge.com. You can choose to activate only essential cookies or all cookies. You can always change your preference in the cookie and privacy settings. This link can also be found in the footer of the site. If you need more information, please visit our privacy policy.

Data processing in the USA: By clicking on "I accept", you also consent, in accordance with article 49 paragraph 1 sentence 1 lit. GDPR, to your data being processed in the USA (by Google LLC, Facebook Inc., LinkedIn Inc., Stripe, Paypal).

Manage settings individually I accept
1

Interview process @Batten & Company (BBDO Consulting)

Hi everyone,

I have an interview at Batten & Company Germany (formerly BBDO Consulting; Marketing & Sales consulting boutique) coming up in mid November 2016.

Anyone with former (interview) experience at Batten who can share some insights on the interview process?

Hi everyone,

I have an interview at Batten & Company Germany (formerly BBDO Consulting; Marketing & Sales consulting boutique) coming up in mid November 2016.

Anyone with former (interview) experience at Batten who can share some insights on the interview process?

1 answer

  • Upvotes
  • Date ascending
  • Date descending
Best Answer

Hi there,

I did an internship there ages ago (10+ years), in the Munich office, so my experience is probably of little help. But for some reason, I remember the interview relatively vivid.

I had three interviews, besides the general CV chit chat I had one market sizing case (number of Panini stickers and albums being sold in Munich - this was shortly before the World Championship in Germany in 2006). There were also quite a few relatively serious questions (considering that I was a student, coming in for an internship) about marketing and brand. I remember one case about the "awareness funnel" in marketing and one question about functions of a brand.

Hope that helps (a little bit at least),

Elias

Hi there,

I did an internship there ages ago (10+ years), in the Munich office, so my experience is probably of little help. But for some reason, I remember the interview relatively vivid.

I had three interviews, besides the general CV chit chat I had one market sizing case (number of Panini stickers and albums being sold in Munich - this was shortly before the World Championship in Germany in 2006). There were also quite a few relatively serious questions (considering that I was a student, coming in for an internship) about marketing and brand. I remember one case about the "awareness funnel" in marketing and one question about functions of a brand.

Hope that helps (a little bit at least),

Elias

Related case(s)

MBB Final Round Case - Smart Education

Solved 11.0k times
MBB Final Round Case - Smart Education Our client is SmartBridge, a nonprofit educational institution offering face-to-face tutoring services. The client operates in the US. The mission of SmartBridge is to help as many students as possible to complete studies and prevent that they drop from the school system, in particular in disadvantaged areas. The client is considering starting operations for its services in the Chicago area. They hired us to understand if that makes sense. Due to the nonprofit regulation, SmartBridge should operate on its own in the market, without any partnership. How would you help our client?
4.6 5 427
| Rating: (4.6 / 5.0)

Our client is SmartBridge, a nonprofit educational institution offering face-to-face tutoring services. The client operates in the US. The mission of SmartBridge is to help as many students as possible to complete studies and prevent that they drop from the school system, in particular in disadvant ... Open whole case

Chinese Chess - Airline Business During COVID-19

Solved 2.2k times
Chinese Chess - Airline Business During COVID-19 Sky China, a government-backed Chinese airline, has recently seen profits plummet due to COVID-19. Profits are down 80% in the months of February and March, but are showing early signs of a rebound in April.  They've brought you in to first investigate what can be done immediatedly to prevent hemorrhaging cash and surive in the short-term. They are also looking to see how the current situation can be viewed as an opportunity, and what can be done to prepare for the future. 
4.3 5 64
| Rating: (4.3 / 5.0)

Sky China, a government-backed Chinese airline, has recently seen profits plummet due to COVID-19. Profits are down 80% in the months of February and March, but are showing early signs of a rebound in April. They've brought you in to first investigate what can be done immediatedly to prevent hemor ... Open whole case

Coronavirus Times - COVID-19 Brainteaser

Solved 2.2k times
Coronavirus Times - COVID-19 Brainteaser You and your family are faced with a challenging set of decisions. Due to coronavirus, your partner has taken a 20% paycut and you are worried you may lose your job. In addition, while daycare is still open, you are worried that sending your two children there will increase the risk of them bringing the virus back to your house, where your elderly grandparents are also staying. How would you go about thinking about this problem, and what would you recommend?
4.5 5 35
| Rating: (4.5 / 5.0)
Difficulty: Beginner | Style: Brain Teaser | Topics: Brain teaser

You and your family are faced with a challenging set of decisions. Due to coronavirus, your partner has taken a 20% paycut and you are worried you may lose your job. In addition, while daycare is still open, you are worried that sending your two children there will increase the risk of them bringing ... Open whole case