Elias
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Experienced strategy consultant, now running own consulting business
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Interview process @Batten & Company (BBDO Consulting)

Someone asked on Sep 29, 2016 - 1 answer

Hi everyone,

I have an interview at Batten & Company Germany (formerly BBDO Consulting; Marketing & Sales consulting boutique) coming up in mid November 2016.

Anyone with former (interview) experience at Batten who can share some insights on the interview process?

Elias
Expert
replied on Oct 04, 2016
Experienced strategy consultant, now running own consulting business

Hi there,

I did an internship there ages ago (10+ years), in the Munich office, so my experience is probably of little help. But for some reason, I remember the interview relatively vivid.

I had three interviews, besides the general CV chit chat I had one market sizing case (number of Panini stickers and albums being sold in Munich - this was shortly before the World Championship in Germany in 2006). There were also quite a few relatively serious questions (considering that I was a student, coming in for an internship) about marketing and brand. I remember one case about the "awareness funnel" in marketing and one question about functions of a brand.

Hope that helps (a little bit at least),

Elias