I am kind of struggling on a case of a Go-to-market strategy in pharma, a type of case I am not familiar with: The clients wants to launch an already approved and used drug (in one therapy area) to a new therapy area. They ask us to plan a whole go-to-market strategy project in order to maximize the pricing & market access success.
What we know:
We have some data about the drug, the dosing, the competitors, etc.
The market is EU5.
But we don't know if the drug is approved for the new indication yet.
My questions are:
1) How should I structure my approach? 4Ps? Pricing/Channels/Time to market/...
2) Do i need to chose the scope, to chose a particular country to start? If yes, how should I chose it? Based on my knowledge?
3) What would be the specificities of the pharma industry to take into account here and how? Regulatory aspects/KOLs(GPs,...)/Reimbursement/Health-economic agencies/...